Dealer Announcements
6 NEW
▼
Dealer Announcements
6 NEWSaved Quotes
"Save to Dashboard" in the estimator sends quotes here automatically.
| # | Customer | Kit | Amount | Stage | Shared | Date | Actions | |
|---|---|---|---|---|---|---|---|---|
| Loading your quotes... | ||||||||
Shared Quotes History
| Customer | Building | Status | Shared | Expires | Actions | |
|---|---|---|---|---|---|---|
| No shared quotes yet. | ||||||
Web Leads
Customer submissions from your embedded Redline 3D widget.
No Web Embed Active
Activate the Redline 3D Web Embed to let customers design and price buildings on your website. Every submission appears here as a qualified lead.
Why FrameCore
This is how you answer "why should I buy from you?" Every competitor your customer is talking to is on this page.
What's Included (That Competitors Charge Extra For)
This is your ammunition. When a customer says "I got a cheaper quote," walk them through this list. Most of these are add-ons or hidden fees with other suppliers.
The Speed Advantage (Your Biggest Edge)
Your quoting workflow is your biggest advantage. While other companies may have online tools, your ability to price a building live on a sales call -- and show it in 3D -- is a closing advantage most dealer networks can't match.
| Supplier | Time to Get a Quote |
|---|---|
| FrameCore (You) | 1-2 minutes -- Instant Pricing + Redline 3D |
| General Steel | Online estimator available, but final quote requires sales follow-up |
| Armstrong Steel | Online pricing tool + sales call for final quote |
| Capitol Steel / Capital Steel | 3-step quote form, sales rep follows up |
| Worldwide Steel | 3D designer available, submit for free quote callback |
| Mueller | 3D tool + quote request through 33 branch locations |
| Nucor / Chief / Butler | Builder network quoting, BIM 3D used post-sale for engineering |
| Sentinel / Whirlwind | Standard quote request process |
| Snap Buildings | Online configurator -- limited sizes, no multi-structure |
| Central States / Behlen | Dealer network quoting process |
| Steel Co | Standard quote request process |
Your Quoting Weapons -- Instant Pricing + Redline 3D
These two tools work together to give you a quoting workflow that most dealer networks in the industry don't have.
Serious buyer, wants to see what they're getting: Open Redline 3D. Build it live while they watch. Add their lean-to, customize doors, drop in their colors, show them the price with labor included. Then ask: "This is your building. Ready to lock it in?"
Follow-up after initial quote: "I built a 3D model of your building -- let me send you a screenshot so you can see exactly what it looks like." This gives you a reason to call back that isn't "just checking in."
"I Got a Cheaper Quote" -- What to Say
This is the #1 objection you will face. Do not panic. Do not drop your price. Walk the customer through this:
Know Your Competitors
Quick reference for the most common names your customers will bring up.
One-Liners You Can Use Right Now
Sales Playbook
Proven scripts, templates, and techniques to close more building sales
New to Selling Steel? Start Here -- The 7-Step Deal PathComplete walkthrough from lead to closed deal
This is the entire sales process from start to finish. Follow these steps in order. Each one links to the tools and scripts you need in this portal.
Why This Playbook Matters
Most building salespeople lose deals because they don't know WHAT to say or WHEN to say it. These are proven scripts and techniques from top-performing dealers who consistently close 30%+ of their leads. Use them as-is or adapt them to your style.
What Top Dealers Are Doing Differently
Anonymized results from active FrameCore dealers. These are real numbers.
ROI Calculator ToolShow customers how fast the building pays for itself
ROI Calculator Tool
Use this during sales calls to show customers how fast the building pays for itself
Customer Information
Results
How To Use This Tool
2. Enter their numbers into the calculator while they're on the phone
3. Share your screen or read the results: "So this building pays for itself in X months, then you're saving $X per year forever"
4. Use the talking point at the bottom to close: "That's like getting paid $X every year to own this building instead of renting"
Word-For-Word Phone ScriptsScripts for every stage of the sale
Word-For-Word Phone Scripts
Replace [Your Company] and [Your Name] with your info. Adapt the language to fit your style -- the structure is what matters.
Cold Call Opening (First 30 Seconds)
THEM: [Yes -- I've been thinking about it / Maybe / What do you have?]
YOU: "Good timing then. We sell red-iron steel buildings and I can give you an exact price on any size in a couple minutes -- no waiting days for a quote, no back and forth. Most people are surprised at where the numbers come in. What size were you thinking?"
THEM: [No / Not interested]
YOU: "No problem at all. If anything changes, we're easy to find. Have a good one."
Why this works: You skip the corporate intro and go straight to the qualifying question. If they're not building, you're off the phone in 10 seconds and not wasting anyone's time. If they are, you've already got them talking about their project. The speed line creates curiosity without sounding like a pitch.
Inbound Lead Response (They Called You)
THEM: [Shop/storage/barn/etc]
YOU: "Perfect. And what dimensions were you thinking? Like a 40 by 60, or something bigger?"
THEM: [Size]
YOU: "Got it. And timeline-wise, are you trying to build this season, or just exploring options?"
THEM: [Timeline]
YOU: "Okay great. Let me pull up exact pricing for you. Real quick—have you been quoted by other companies, or is this your first call?"
Why this works: You're qualifying them (size, timeline, budget) while appearing helpful. The last question reveals if you're competing on price or if you're their first option.
Presenting The Quote
[PAUSE -- Let them process. Don't fill the silence.]
YOU: "Now here's the part most people don't think about. A pole barn might quote you $8-10K less upfront, but you're going to spend $2,000-$5,000 a year on maintenance -- repainting, replacing rotted wood, fixing leaks. Over 20 years, that pole barn actually costs you $40-100K MORE than this steel building. And ours lasts 50+ years with zero maintenance. I can lock this pricing for 15 days if you want to think it over."
Why this works: You present the price with all value stacked, then reframe the comparison away from upfront cost (where pole barns look cheaper) to total cost of ownership (where steel wins by $40-100K). The 15-day lock creates urgency without pressure.
Handling "That's Too Expensive"
YOU: "I totally understand—it's a significant investment. Can I ask, what were you expecting to spend?"
THEM: [Lower number]
YOU: "Okay, so here's what I'd suggest. Let's look at the ROI really quick. If you're currently renting storage or shop space, what's that costing you monthly?"
THEM: [$1,200/month]
YOU: "So that's $14,400 a year going to someone else's pocket. This building pays for itself in just over 3 years—then it's yours forever, saving you $14K+ every year after that. Plus, when you're done with it, steel buildings hold 80% resale value. Pole barns hold 30%. Does that math make sense?"
Why this works: You don't argue. You acknowledge, ask questions, then show ROI. You're helping them see it's not an expense—it's an investment that pays for itself.
Handling "I Need To Think About It"
YOU: "That's totally fair—this is a big decision. Can I ask, what specifically do you need to think about? Is it the budget, the timeline, or something about the building itself?"
THEM: [Real objection surfaces]
YOU: "Okay, that makes sense. Here's what I'll do—I'll send you an email with the full quote breakdown, the comparison to other building types, and some photos of similar projects we've done. That way you and [spouse] can review everything together. Fair?"
THEM: "Yeah, that works."
YOU: "Perfect. When should I follow up—does Wednesday or Thursday work better?"
Why this works: "Think about it" is never the real objection. You dig deeper to find the real concern, then schedule a specific follow-up. Never leave it open-ended.
Closing The Deal
THEM: "Yeah, that's right."
YOU: "Good. So here's how the process works from here. Once we get started, engineering takes about 2-3 weeks, then production runs 6-8 weeks, and we schedule delivery to your site. The whole thing moves pretty fast once it's rolling. Ready to get the ball moving on this?"
THEM: "Yeah, let's do it." / "What do I need to do?"
YOU: "Easy. There's a 15% deposit to lock your pricing and start engineering -- on this building that's $7,178. I can take card, ACH, or wire, whatever's easiest for you."
Why this works: You confirm the details first (gets them saying "yes"), then walk through the process (makes it feel real and in motion), THEN ask if they're ready. By the time you mention the deposit amount, they've already mentally committed. The dollar number is the last thing they hear, not the first.
When To Mention Your Manufacturer
"We partner with FrameCore—they're one of the leading red iron manufacturers. Their pricing system lets me give you exact numbers right now on this call instead of submitting your info and waiting for a callback. They've done over 2,500 buildings nationwide."
Pro Tip: You don't need to lead with FrameCore. Lead with YOUR company and the value YOU provide. Customers buy from YOU, not from a manufacturer they've never heard of.
Email Follow-Up TemplatesCopy, customize, and send
Email Follow-Up Templates
Replace [Your Company] with your business name. Copy, customize, and send.
Email #1: Immediately After Quote (Day 0)
Hi [Name],
Thanks for requesting a quote today. Here's what we discussed:
Your Building: [40×60×16] Clear Span Steel Building
Price: $47,850 (includes engineering, delivery, 40-year warranty)
Timeline: 8-12 weeks from deposit to delivery
Next Step: 15% deposit locks pricing for 15 days
I've attached:
- Full quote breakdown
- Steel vs. Pole Barn comparison
- Sample floor plans
- Photos of similar projects
Questions? Call/text me at [your number] anytime.
— [Your Name]
[Your Company]
Email #2: Day 3 Follow-Up (If No Response)
Hi [Name],
I ran some numbers after our call and wanted to share something.
A customer in a similar situation to yours was paying $1,400/month for shop space. Their [40x60] building cost $47,850. After 34 months, the building had paid for itself -- and now they're keeping that $1,400/month instead of handing it to a landlord. That's $16,800/year back in their pocket, forever.
If you're paying rent or storage fees right now, the math on your project might look even better. I can run your specific numbers in about 60 seconds.
Worth a quick call?
-- [Your Name]
[Your Company]
Email #3: Day 7 Follow-Up (Financing Option)
Hi [Name],
I wanted to let you know we have financing options that can get you into this building for around $850/month (based on 7-year terms).
If you're currently paying rent or storage fees, this often ends up costing LESS per month than what you're already spending—and you own it at the end.
Want me to run exact numbers for you?
— [Your Name]
[Your Company]
Email #4: Day 14 Final Follow-Up (Breakup Email)
Hi [Name],
I haven't heard back from you, so I'm assuming the timing isn't right or you went with another option—no worries at all!
I'm going to close out your quote file unless you'd like me to keep it active.
If things change down the road, just reach out. We're here when you're ready.
Best,
— [Your Name]
[Your Company]
Text Message Follow-Up TemplatesHigher response rate than email -- use these on every lead
Text Message Follow-Up Templates
In construction, texts get 3-5x the response rate of email. Send these alongside your emails. Replace brackets with real info, copy, and send.
Customer Called Back ScriptWhen a lead re-engages after your quote -- the highest-intent call you'll get
Customer Called Back -- How to Handle It
This is the highest-intent conversation in the entire sales cycle. They've had your quote, they've thought about it, and they picked up the phone. Do not fumble this.
The Callback Script
YOU: "Hey [Name], glad to hear from you! I remember your project -- the [40x60x16], right? What's on your mind?"
Key: Let them talk. They're going to tell you exactly where they are. Listen for which of these three categories they fall into:
Your move: "Great -- let me pull up your quote real quick. [Confirm specs.] Everything still look right? Perfect. The first step is a 15% deposit to lock your price and start engineering -- that's $[X]. I can take card, ACH, or wire. What works best?"
Do NOT re-sell them. They already decided. Just confirm and close.
Your move: "No problem -- let's compare them side by side. Can you tell me what's included in their quote? Does it include stamped engineering? Delivery? What gauge panels? What warranty?" Walk them through the Why FrameCore comparison. 90% of the time, the competitor's quote is missing $3K-$10K in extras.
Never discount. Win on value, not price.
Your move: "Absolutely -- what are you guys wondering about?" Answer their questions, then close with: "Does that clear things up? Anything else holding you back, or are you ready to get the ball rolling?"
Always end with a closing question. Don't let them hang up without a next step.
Quick Talk-Tracks30-second pitches for calls, texts, video, or in-person
Quick Talk-Tracks
Shorter than the full phone scripts. Use these as quick pitches on calls, in text messages, in short videos for social media, or face-to-face. Adapt the language to fit your style -- the structure is what matters.
"Why Steel Over Pole Barn"
"Instant Pricing Advantage"
"Financing Pivot"
Use when budget or affordability comes up.
"The ROI Close"
The strongest closer in this playbook. Use when a customer hesitates on price.
Objection Handling Cheat SheetResponses you will use every day
Objection Handling Cheat Sheet
Save this page—you'll use these every day
Key Selling PointsWhat to say and when to say it
Key Selling Points -- What to Say and When
These are the lines that close deals. Memorize the "Say This" for each one.
Say this: "I can give you an exact price right now -- not a ballpark, not a 'fill out this form and we'll get back to you.' The real number, live on this call. What size are you looking at?"
Say this: "Our price includes engineer-stamped plans. When you compare quotes, make sure you're comparing the total package -- not just the base number. Ask what's included and what's extra."
Say this: "Our panels carry a 40-year warranty. A pole barn warranty is 10-20 years. That's not a sales pitch -- that's the manufacturer telling you how long they expect their product to last. Which one would you rather bet on?"
Say this: "The upfront price is only part of the story. A pole barn costs $2-5K a year in maintenance and lasts 20-25 years. Steel lasts 50+ with zero maintenance. Over 20 years, the pole barn actually costs more -- and at the end, it's worth 30 cents on the dollar. Steel holds 80%. That's the real comparison."
Seasonal Selling Calendar + Section 179 Tax AdvantageTime-based closing weapons most dealers don't use
Seasonal Selling Calendar
Steel building sales follow predictable patterns. Use these to create urgency and plan your pipeline.
Section 179 Tax Deduction -- Your Q4 Closing Weapon
Common Mistakes That Kill DealsAvoid these and close 2x more
Common Mistakes That Kill Deals
Avoid these and you'll close 2x more deals
What to do instead: Build value first. Show them the ROI calculator. Explain the 40-year warranty. THEN present pricing when they understand the value.
What to do instead: Use the automated follow-up system. Schedule emails for days 1, 3, 7, and 14. Add value each time, don't just "check in."
What to do instead: Proactively show the building comparison tool. Position steel as the superior long-term investment.
What to do instead: Always get on a call or at least a text conversation before sending pricing. Build value first, understand their situation, THEN present the number with context. A quote without a conversation is just a number on a screen competing against every other number on their screen.
The 7-Step Deal-Closing FormulaFollow this sequence on every qualified call
The 7-Step Deal-Closing Formula
Follow this sequence on every qualified call. The exact phrases are in quotes -- use them or adapt them to your style.
Maximize Your Income Per DealHow top dealers turn one building sale into 3-5 revenue streams
Your Income Breakdown
Your 5% commission on the building kit is just the starting point. The real money is in the services around the building.
Seasonal Selling Calendar & Section 179When to push hard, when to plant seeds, and how to use tax advantages
Section 179 Tax Deduction -- Your Q4 Closing Weapon
Under Section 179 of the IRS tax code, businesses can deduct the full purchase price of qualifying equipment -- including steel buildings -- in the year they're purchased and placed in service. This is massive for any business buyer sitting on the fence.
Seasonal Selling Calendar
Quotes
“Save to Dashboard” from your estimator sends quotes here.
| # | Customer | Kit | Amount | Stage | Date | Actions |
|---|
Sales & Technical Resources
Documents, guides, and files for selling and supporting your customers. Click a section to expand and access files.
Model Ads — Quick View
Click Quick View to preview and download ad images in multiple sizes. Use the export options per model.
Upgrades & Upsells
Every upgrade below adds to the deal and puts more money in your pocket. Flat 5% commission on everything.
Insulation Package
Overhead Door Framing
Gutters & Downspouts
Wainscot
Interior Liner Panels
Lean-To Addition
Soffit & Overhangs
Roof Pitch Upgrade
The 30-Second Upsell Script (Use on Every Deal)
Reminder: What's Already Included (No Upsell Needed)
Marketing Studio
Every tool you need to market your building business and close more deals. Post consistently and the leads come to you.
Wednesday: Showcase or comparison -- project photo, steel vs pole barn, pricing teaser.
Friday: Story post or customer win -- real results, real savings, builds trust.
Saturday: Google Business Profile update + Facebook Marketplace listing.
Facebook -- Organic Posts and Reels
Facebook ranks every post using a scoring system based on four things: who posted it (relationship), what type of content it is, how much engagement it gets, and how recent it is. The algorithm's goal is to keep people on the platform longer. Content that generates shares, saves, and comments gets pushed to more feeds. Content that gets scrolled past dies.
Reels are king. Short-form video gets roughly double the reach of static images or more. Facebook is competing with TikTok and heavily boosting Reels in feeds. A 15-second walkthrough of a Redline 3D model with text overlay will outperform any photo post.
Shares and saves are the top signals. Likes are almost meaningless now. A post that gets shared to someone's friend via DM or saved for later tells Facebook it's genuinely valuable. Comparison posts (steel vs pole barn) and money-saving stories get shared the most.
Post from your personal profile, not just a business page. Business page organic reach is around 1-2%. Personal profiles get significantly more reach because the algorithm prioritizes friend-to-friend content. Post from your personal account and share to local groups.
Respond to every comment in the first hour. Early engagement velocity is a massive signal. When you reply to comments quickly, Facebook assumes the post is generating real conversation and pushes it to more feeds.
Use captions/text overlays on video. 85% of Facebook video is watched without sound. If your Reel doesn't have text on screen, most viewers scroll past without understanding what you're selling.
Engagement bait. "Comment YES if you want a quote!" gets flagged and reach gets crushed. Ask real questions instead: "What would you use a 40x60 for?"
Links in post body. Facebook hates sending people off-platform. Posts with links in the caption get significantly less reach -- Meta's own data shows nearly 98% of viewed content doesn't include external links. Put the link in the first comment instead, or say "DM me for details."
Reposting content with watermarks. TikTok logos, other brand watermarks, or obviously recycled content gets downranked. Always create original or use clean images.
Posting inconsistently. Going 2 weeks without posting then dumping 5 posts in one day hurts your page score. The algorithm rewards consistent accounts. 3-5 posts per week, every week.
Best post types by engagement (ranked):
1. Reel: walk-around of a Redline 3D model with price overlay and "DM for yours" CTA
2. Story post: "Saved a customer $X" with real numbers
3. Comparison post: steel vs pole barn side-by-side
4. Carousel/multi-image: completed project from multiple angles
5. Static image with bold text: building photo + price per sqft
Best posting times: Tuesday-Thursday 9-11am and 7-9pm. Saturday 8-10am. These are when construction-adjacent buyers (property owners, farmers, business owners) are scrolling.
Facebook Groups: Join every local buy/sell/trade group, homesteading group, farming group, and contractor group in your area. Group posts from members consistently get far more reach than business page posts because Facebook's algorithm prioritizes group engagement. Post your Marketplace listing and building content directly in these groups.
Facebook Marketplace and Craigslist -- Direct Buyer Intent
Facebook Marketplace and Craigslist are the only platforms where buyers are actively searching for something to buy. On Facebook or Instagram, you're interrupting someone's scroll. On Marketplace, the buyer already typed "steel building" or "metal shop" into the search bar. These are the highest-intent leads you can get for free.
Facebook Marketplace uses computer vision and keyword matching to show listings to buyers. It scores listings based on: keyword relevance (does the title/description match what buyers search), image quality (clear, well-lit photos rank higher), seller reputation (response time and rating), recency (newer listings get boosted), and engagement (listings that get clicks and messages rank higher).
Keyword-load your title. Don't write "Steel Building Kit." Write "40x60x16 Red-Iron Steel Building Kit -- Shop, Barn, Garage -- Delivered." Buyers search specific sizes, uses, and terms. Hit all of them.
List 3-5 different sizes simultaneously. Each listing is a separate net catching different buyers. Post a 30x40, a 40x60, a 50x80, and a 60x100. Different price points attract different buyers.
Renew every 7 days. Recency is a ranking factor. Delete and re-list every week to stay at the top of search results. Set a weekly calendar reminder.
Use real building photos, not renders. Marketplace's image algorithm favors clear, real-world photos. Use photos from the Image Studio library. If you have your own project photos, even better.
Respond to every message within 5 minutes. Marketplace tracks your response time and displays it publicly. "Usually responds within an hour" kills your credibility vs "Usually responds within a few minutes."
Cross-post to Craigslist. Same listing, same photos. Craigslist still gets massive traffic from people searching "steel building" or "metal shop" in their area. Re-post every 48 hours (Craigslist allows it).
Price it at the actual price. Don't put $1 or "Call for pricing." Marketplace's algorithm uses price to match search filters. If someone filters $30,000-$60,000, your $1 listing won't show up. Real prices also filter out tire-kickers.
Instagram -- Reels-First Discovery Engine
Instagram runs separate algorithms for Feed, Stories, Reels, and Explore. Reels is the only one that pushes your content to people who don't follow you. The Reels algorithm scores content on three metrics: watch time (did they watch the whole thing), likes-per-reach (ratio of likes to views), and sends-per-reach (DM shares -- the strongest signal). A Reel that gets shared via DM to a non-follower is the fastest way to go viral.
50% of viewers drop off in the first 3 seconds. Your Reel is dead if those 3 seconds aren't a hook. For steel building content, the hook is always one of three things: a shocking number ("This 40x60 shop costs less than $20/sqft"), a visual reveal (the building from outside, then step inside), or a direct question ("Think pole barns are cheaper? Watch this").
Keep it short and punchy. The algorithm measures completion rate. A 15-second Reel watched to the end scores higher than a 60-second Reel where people drop off at 20 seconds. For steel building content, aim for 7-30 seconds. Longer Reels (60-90 sec) can work for tutorials or walkthroughs if the content holds attention the whole way through.
Use trending audio or your own voiceover. Original audio and voiceovers are gaining algorithmic traction, especially for business accounts. Record yourself talking over a building walkthrough. If using music, check the trending audio section in your Instagram dashboard and pick tracks with under 5,000 uses to catch trends before they peak.
Text overlays on every frame. Same as Facebook -- most people watch without sound. Put key selling points as text on screen: size, price/sqft, warranty, delivery timeline.
Use keywords, not just hashtags. Instagram now works like a search engine. Put searchable phrases in your caption: "steel building," "metal shop," "40x60 shop," "red iron building," your city/state name. This matters more than hashtags for discovery.
Post 3-4 Reels per week + 2-3 carousels. Reels for reach (new people find you). Carousels for engagement and saves (people swipe through and save for later). Static photos get the least reach. Stories keep existing followers warm.
Engage for 15 minutes before and after posting. Like and comment on other accounts in your niche right before and after you post. This activity signals to Instagram that you're a real, engaged user, and your post gets a small boost in initial distribution.
The first 24-48 hours decide everything. Early engagement determines whether your Reel gets pushed to Explore or dies. Share it to your Story immediately, send it to 5-10 people in DMs, and reply to every comment within the first hour.
Google Business Profile -- #1 Local SEO Weapon
When someone types "steel building near me" or "metal shop [your city]" into Google, the first thing they see is the Map Pack -- three businesses with reviews, photos, and a call button. If you're in that Map Pack, you're getting calls. If you're not, you don't exist. Google Business Profile (GBP) is how you get there. It's free, and most of your competitors either don't have one or set it up once and forgot about it.
Relevance: Does your profile match what the person searched? Your business category, description, services listed, and keywords in your reviews all contribute. If someone searches "metal building contractor" and your primary category is "Steel Building Dealer" with reviews mentioning "metal building," you match.
Proximity: How close are you to the searcher? You can't change this, but you can expand your reach with service area settings and city-specific content.
Prominence: How well-known is your business? Review count, review quality, review recency, photo uploads, GBP post frequency, website authority, and citations (mentions of your business on other websites) all factor in. This is where you win.
Claim and verify your profile. Go to business.google.com. If you haven't done this, nothing else matters.
Set your primary category to "Metal Building Supplier" or "Steel Building Contractor." Add secondary categories: "Building Materials Supplier," "Metal Fabricator," "Barn Builder." Categories determine which searches you appear in.
Fill out every single field. According to Google, businesses with photos get 42% more direction requests and 35% more website clicks. Complete profiles with descriptions, services, hours, service area, and attributes also rank better in local search.
Upload 5+ photos per month. Real building photos, not stock images. Google rewards profiles that get regular photo uploads. Use Image Studio to brand them with your logo and price overlays before uploading.
Post weekly GBP updates. Treat it like a social feed. Post building specs, seasonal promos, customer wins, and project photos. Google stops prominently surfacing posts after about 7 days, so weekly posting is the minimum to stay visible.
Get 5+ new reviews per month. Review velocity (how often new reviews come in) is a top ranking signal. A business with 50 reviews but nothing new in 6 months will get outranked by a business with 30 reviews that got 10 in the last month. Use the review request templates in the "After the Sale" section below.
Respond to every review within 24 hours. Consumers are 41% more likely to choose a business that responds to all its reviews (BrightLocal 2024). Mention specific details in your response: "Glad you love the 40x60 -- that Charcoal and White color combo turned out great." Google reads these responses for keyword relevance.
Use the Q&A section. Seed it with your own questions: "Do you deliver steel buildings to [my area]?" "What sizes do you offer?" "Do you include engineer-stamped plans?" Then answer them with keyword-rich responses. Customers see these before they ever call you.
NAP consistency. Your Name, Address, and Phone number must be identical everywhere -- website, Facebook, Yelp, BBB, Yellow Pages, every directory. Even "Street" vs "St." inconsistencies confuse Google.
Redline 3D Screenshot Guide -- Your Best Content Weapon
3D building screenshots get more engagement than stock photos because they look custom, specific, and real. Most dealers in your market are still posting generic building photos. Use your 3D screenshots to stand out on every platform.
Redline 3D Screenshot Post Template
Social Media Post Templates (6 ready-to-copy posts)
Copy, swap in your company name, pair with a photo from Image Studio or a Redline 3D screenshot, and post.
Facebook / Instagram -- Awareness
Facebook / Instagram -- Project Showcase
Facebook / Instagram -- Steel vs Pole Barn Comparison
Facebook -- Story Post (Saves a Customer Money)
Google Business Profile Update
Facebook Marketplace / Craigslist Listing
Post multiple sizes simultaneously. Renew every 7 days. See the Marketplace playbook above for algorithm tactics.
Customer Email Templates (4 emails)
Copy, customize the brackets, and send. These complement the follow-up templates in your Sales Playbook.
First Contact -- New Lead
Follow-Up After Quote
Financing Option Email
Seasonal / Promo Blast
After the Sale -- Referrals and Reviews (4 templates)
These two actions turn every completed sale into your next sale. Send both within a week of delivery. Referrals close at 2-3x the rate of cold leads. Google reviews are the #1 local SEO ranking signal -- every new review pushes you higher in Maps.
Google Review Request (Text)
Send 2-3 days after delivery. See the GBP playbook above for why review velocity matters.
Google Review Request (Email)
Referral Request (Text)
Referral Request (Email)
CTAs and Hashtags
Short CTAs (for posts and ads)
Hashtags
Building FAQ
What's the payment structure?
Are anchor bolts included?
What's included (vs add‑ons)?
Order‑to‑delivery timeline?
Foundation requirements?
Changes after ordering?
What if credit is denied?
Who handles permits?
DIY vs professional install?
Snow/wind loads?
Delivery & unloading?
What if materials are damaged?
Price increases?
Warranty coverage?
Best‑selling models & strategy?
Can I add my own markup to the building price?
Custom sizes?
Financing
The most powerful closing tool you have. When a customer says "I can't afford it," this is how you save the deal.
How Financing Works (For You, The Dealer)
You do not process anything. You do not collect loan payments. You do not deal with paperwork. Here is the entire process:
Send This Link To Your Customer
This is the only link you need. Copy it, text it, email it. The customer clicks it, checks their rate in minutes, no credit impact.
Text Message (Copy and Send)
Email Template (Copy and Send)
On-The-Phone Script (When They Say "I Can't Afford It")
When to Bring Up Financing
Quick Reference: Monthly Payments by Building Size
Use these numbers in conversations. Estimates based on typical terms.
| Building Size | Approx. Price | ~Monthly Payment |
|---|---|---|
| 30x40 | $28,000 - $35,000 | $500 - $650/mo |
| 30x50 | $33,000 - $40,000 | $600 - $750/mo |
| 40x60 | $42,000 - $52,000 | $750 - $950/mo |
| 50x80 | $60,000 - $75,000 | $1,050 - $1,350/mo |
| 60x100 | $85,000 - $110,000 | $1,500 - $1,900/mo |
| 80x120 | $120,000 - $160,000 | $2,100 - $2,800/mo |
Custom Payment Calculator
Plug in your customer's exact quote to get a monthly number you can use in the conversation.
Common Dealer Questions
Company Settings
Your company info appears on quotes and marketing materials. Upload your logo to brand your customer-facing documents.
Company Logo
Recommended: PNG or JPG, max 2MB. Square or horizontal logos work best.
Company Details
Show Financing on Quotes
When enabled, every quote your customer sees will include a financing section with a monthly payment estimate and a direct link to check their rate.
How This Works
Your logo and company details will automatically appear on quotes generated through the Instant Pricing tool. When you save a quote, your branding is included - making every quote look professional and consistent. If financing is enabled above, the financing section will also appear on every quote.
Support
Need Help? Schedule a Call
Book a 30-minute one-on-one session to get personalized support understanding the dealer portal, mastering the estimator, or troubleshooting any issues.
Submit a Ticket
Quick Reference
Get a Custom Quote
For buildings beyond the Instant Estimator -- 100'+ wide, standing seam, single slope, insulated panels, or complex multi-structure projects.
Redline 3D Web Embed
Put Redline 3D on your website. Customers design buildings and submit for quotes 24/7 -- leads go straight to your dashboard.
How It Works
What Your Customers See
Redline 3D Configurator
A dealer-facing 3D building configurator with live pricing built in. Design, price, and close -- all in one tool, all on one call.
Redline 3D is LIVE
Build your customer's building in real-time 3D with live pricing. Other companies have 3D design tools, but they're typically customer self-service -- design it yourself and submit for a quote. Redline 3D is built for dealers to use live on sales calls with instant pricing. Use it on every call.